Metric-Driven Marketing for Bermuda Businesses
“If you can’t measure it, you can’t improve it” -- Peter Drucker
We define the purpose of marketing to be the increase of business profits through the stimulation of customer activity.
We evaluate the effectiveness of marketing efforts through the lens of customer value vs. customer acquisition cost.
We believe marketing efforts should be actively managed, measured and improved on, with the objectives being customer acquisition, customer retention and increased customer value.
We believe effective marketing should be inextricably linked to the finance and operations functions in a business.